Training A Digital Marketing Team
Getting people to work together can be challenging. Your marketing team has different skills, talents and levels of willingness to participate.
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But the work has to be done.
Standards have to be kept.
KPIs have to be met.
When we train your digital marketing teams, our course materials and activities are designed to help your marketing team:
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Understand and appropriately apply various levels of marketing strategy into marketing campaigns and tactics
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Identify sound courses of action to take based on your organisation’s marketing objectives and real life scenarios
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Make full use of the tools and functions of specific marketing platforms (e.g. ad platforms, analytics tools, CRMs etc) and integrate their use
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Adopt best practices appropriately into marketing processes
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Understand the rationale behind various workflow processes (e.g. approvals/compliance, using workflow management software etc)
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Execute marketing efforts in line with workflow processes
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Identify core marketing tasks that they can adopt into their daily workflow
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Read and understand marketing reports
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Derive actionable insights based on observations from marketing reports
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Here are the solutions to some issues that you might face in your team's digital marketing scope:
Key Issue | Potential Solution |
|---|---|
Lack of specialist knowledge within the team to spot opportunities to grow campaigns or marketing campaigns | Engage an external consultant to revisit campaigns for reviews on a regular basis and suggest potential opportunities for exploration |
Lack of specialist skills within the team to launch, maintain and optimise campaigns | Set up framework for easily duplicated always-on campaigns and train team to understand reports and duplicate, repurpose and optimise them.
Or leverage marketing automation. |
Lack of communication between team members / working in silos | Facilitate workflow processes that help each member get the resources that they need |
Performance marketers using the same campaign set up over and over without testing | Showcase case studies to explore growth opportunities with them |
Uninspired creatives | Use framework for pillars, topics & pieces and harness the power of Artificial Intelligence |
CLIENTS WHOSE TEAMS WE HAVE TRAINED
